The hidden persuaders Paperback by Vance Packard Manga Savak Sohrab Tarapore

Savak Sohrab Tarapore

or their families

entertaining read with heart" – Common Sense Media"Only a stooge couldn't love Ivy and Bean" – Kirkus ReviewsMeet Ivy & Bean

The book starts with basic moves and proceeds to more advanced techniques

To survive the encounter

The hidden persuaders Paperback by Vance Packard Manga Savak Sohrab Tarapore'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday TimesIncludes brand new material covering the US election and BrexitEvery day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another.