Rockmount Ranch Wear Yellow/Black Stripe Vintage Western Cowboy Poster purse This latest one commemorates the

This latest one commemorates the 100th anniversary of the museum

the longest running shirt design in America

premium cotton a Features our famous Sawtooth pockets and round snaps — the longest running shirt design in America

iconic design and going its own way

In over 40 years of collecting and archiving Rockmount products and memorabilia

Rockmount Ranch Wear Yellow/Black Stripe Vintage Western Cowboy Poster purse This latest one commemorates theGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by "Papa Jack" to promote the Rockmount brand at retailers around the country. While researching his "Western Shirt" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly! As luck would have it, during the 2005 renovation