Some players enjoy climbing the ranked ladder competitively
Coalition Honor Guard completely neuters most damage-based removal, making it look foolish
a 5/4 for five is solid by itself, but an endless stream of 2/2 tokens is hard to beat
Obviously a very powerful card with very swingy life gaining potential who's only real weakness is having no useful impact if immediately killed
Obviously, youll want something that produces tokens, but every decks a token deck these days whether you want it to be or not
Once you turn this on, 4 mana to clone stuff every turn is hard to beat on a land, and decks that already have token doubling shenanigans, populate, and the like will clearly want this land