To proliferate means to choose any number of permanents and/or players that have a counter, then give each one additional counter of each kind that permanent or player already has
With no preexisting method of assessing battles and their role in Magic decks, the weeks ahead will see an exciting race to discover the most powerful battles with good old-fashioned trial and error by deck designers and competitors alike
I could certainly see this Ariel being used in these sorts of decks
Life gain decks in Commander often get dismissed as durdly (except when you're planning to flash in a Felidar Sovereign), but Bilbo gives the archetype a legitimate payoff worth chasing
This definitely has some synergy with damage modifiers such as Fiery Emancipation and Torbran, Thane of Red Fell, but I cant help but feel like the most diabolic use for this card would be alongside Korvold, Fae-Cursed King and Squandered Resources or Rain of Filth
Mardu Outrider gets to lean on Arenas interface to ensure new players are ready to pay the mandatory cost, rather than have them be surprised when it enters the battlefield and demands a card as payment