(I do think players attach some amount of nebulous premium onto official cards that isn't easily quantified, but still) WotC would probably have to drop the prices of a pack, drop the prices of the super premium collector's packs and the like, might have to focus a bit more on their in-house IP instead of crossovers because it would be harder to upsell those Universes Beyond packs to such exorbitant prices to afford those licensing fees
Disney Lorcana Trading Card Game Fabled Booster Pack [12 Cards] (Pre-Order ships July) Disney Lorcana Trading Card Game Fabled Booster Pack [12 Cards] (Pre-Order ships July) OUT OF STOCK Estimated ship date NOTIFY ME WHEN AVAILABLE Email address submitted
From prison-style lock pieces to absurdly efficient mana sources, this list has it all
What If Theres a Cost Increase in Play
However, one could argue that cards like the full-art promo Pikachu from the Premium Pass in Pokemon TCG Pocket could (and still can) be obtained with the free trial of 14 days, which is also enough to collect some other goodies
Special cards may receive holographic or foil finishes before being packaged for sale