My 4C Hair: Deep dive on the most common (and potentially most challenging) hair type amongst African American women Extensions affordability

affordability

Natural hair… Explore Natural Attribution and the importance of sustainability to this group

focussing more on taking care of their skin/hair

Natural ingredients vs

Scalp Health

My 4C Hair: Deep dive on the most common (and potentially most challenging) hair type amongst African American women Extensions affordability4C is the most common hair type for African American women, with an estimated third of AA women identifying their hair as 4C. It is also arguably the most challenging to care for and has unique needs and requirements. Understanding the 4C Consumer and Her Hair Needs Consumers do not always enjoy their 4C hair. While just over half say that they like or love their hair, a considerable proportion are just resigned to it, and around 16% actively dislike,