If you think about it, at the very least Location cards enable you to gain passive lore, and Jim Hawkins enables you to play Location cards for free
There are also additional features like holographic accents, collector numbers, and promotional features that compound with a cards rarity and further increase value
I did not spend a single penny of my own money, nor did I receive any currency or booster packs through a media contact, but by the time Id played an hour or so of the game Id already amassed a good enough collection to create several different decks that actually won me games against real human opponents
If you exile Vivi with a Soul Cauldron, then all your creatures get those same abilities
Ursula herself appears multiple times
Also note that you have to remain in your seat while looking around the room