From Wizards perspective, the purpose is likely to release a product tied to a popular IP that comes out around the holidays
9 Yen Sid - Powerful Sorcerer 209/204, Amethyst Yen Sid - Powerful Sorcerer is yet another card to play into the increasingly complex configuration of possibilities drawn from the Sorcerer's Apprentice segment of Fantasia
As for towns themselves, Final Fantasy includes 23 in total: 10 dual land towns, which work as entry-level Limited fixing
May Include Multiple Rare CardsEvery Set Booster contains a total of 12 MTG cards, including 14 cards of rarity Rare or higher
3 damage is a really important breakpoint at the moment, due to how many 3 Willpower characters there are in the meta that can come down on turns 2 and 3 and Smash deals with them efficiently
A fun concept could be to allow dual-Ink cards in any deck that uses at least one of its colors instead of both, bringing some of the interesting Disney Lorcana card ideas from one color to a different color combination