Advertising and IMC Principles and Practice. 9th Edition bottle opener tool Publishing Date: 1st January 2009

Publishing Date: 1st January 2009

Price: 2600

SKU No: L1160071

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Advertising and IMC Principles and Practice. 9th Edition bottle opener tool Publishing Date: 1st January 2009Advertising tracks the changes in todays dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to readers through an accessible, well written approach. The ninth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolution revolution. It also includes an increased IMC and brand