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Consumer Behavior 12th Edition By Leon G Schiffman psychological barriers risk assessmentIn "Consumer Behavior 12th Edition," authors Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar, and Joe Wisenbit provide a comprehensive overview of the intricate dynamics that govern consumer behavior in today's marketplace. Delving into the psychology, sociology, and economics that influence consumer decision making, this edition offers valuable insights for marketers and researchers alike. Key Points: 1. Consumer Decision Making Processes:
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