Contagious: Why Things Catch on -- Jonah Berger, Paperback Study Guides Publisher: Llewellyn Publications

Publisher: Llewellyn Publications

and for Ferris Wilkey

ISBN: 9781639382309

the scouts

There is peace in the Courtney household

Contagious: Why Things Catch on -- Jonah Berger, Paperback Study Guides Publisher: Llewellyn PublicationsThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?