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This makes them incredibly flexible, as you can either cast the front face and transform it later, or straight-up cast the back face later in the game

Ensure they fit the theme

The first triggers when it enters the battlefield or deals combat damage to a player, allowing you to exile up to one nonland permanent

Rather than challenging your opponent directly, the game plan is to get more value from your board than your opponent can from theirs, faster - while also using tricks to disrupt them and Bodyguards to protect your more important characters

Make the cards look nice and clean

So what makes the psychographic profile so valuable to a Magic designer (or developer)